New Opportunities and Challenges for Ukrainian Organic Exports
With support from Switzerland, the Organic Initiative Public Association, in partnership with the research agency MZ HUB, conducted a study on the status, plans, and needs of Ukrainian organic exporters. The study was conducted between December 2024 and January 2025.
As part of the study, 91 out of approximately 150 Ukrainian organic exporters were surveyed online and via telephone to assess their market expansion plans, identify key challenges, and develop recommendations to support export of organic products from Ukraine.
The study results confirm the growth of Ukrainian organic exports and the strong interest of exporting companies in entering new markets. In 2025, 54% of surveyed exporters plan to expand their export geography, with the Top 10 target markets being France, the USA, Switzerland, Canada, the United Kingdom, the Netherlands, Germany, Italy, Austria, and Israel. These destinations are mostly the same as the Top export markets in 2024, which were led by Germany, Poland, the Netherlands, Italy, the Czech Republic, Austria, France, Switzerland, Belgium, and Moldova.
The key export challenges faced by companies include:
- Logistical difficulties – 60% of exporters report issues, particularly on the border with Poland.
- Limited market diversification – 45% of companies rely on just 2-3 core markets, increasing business risks.
- Rising competition – 29% of exporters note that entering international markets is becoming more challenging.
- Stricter quality requirements – 28% of companies are facing this problem.
To support the export of organic products from Ukraine, stakeholders and industry organisations should work on removing border barriers, optimising logistics chains, and helping exporters enter new markets. Key tools include market study, B2B matchmaking, and export development programmes.
The study confirms that Ukraine’s organic sector has strong export potential. Coordinated collaboration between businesses, government institutions, and international partners will help overcome existing challenges and unlock new opportunities for Ukrainian exporters in the global market.
Download the full version of the study in English.
More information is available on the Organic Initiative website.
The study was conducted by the Organic Initiative Public Association (Ukraine) in partnership with research agency MZ HUB, with the support of Switzerland within the framework of the Swiss-Ukrainian Programme “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” (QFTP) implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland), and the Swiss Import Promotion Programme (SIPPO) implemented by Swisscontact.
