Webinar “Results of the report about the attitude of Ukrainian consumers to organic goods”
As part of the preparation of a comprehensive communication campaign aimed at the end consumer to promote organic products in Ukraine, the “Organic Initiative” conducted a large-scale survey of Ukrainians on attitudes towards organic products.
The webinar will present research data to manufacturers and provide recommendations on how this data can be used to create effective communication between organic brands.
Participants of the seminar presentation will learn about:
Key segments of organic consumers and features of their behavior in the category
Important drivers of organic choice, which are in the main consumer segments
Barriers to perception and selection criteria for organic products
Stereotypes and consumer misconceptions about organic products
An important bonus of the event: producers will receive practical recommendations from the marketing consultant of the “Organic Initiative” Mykhailo Chernyak on how these studies can be used to create effective communication between brands in the field of organic and healthy food.
To participate in the event, please register.
Note: participation only for employees of companies – manufacturers of certified organic products.
Participation is free!
The research was conducted by specialists of the research company MZ Hub among residents of the 5 largest cities of Ukraine: Dnipro, Kyiv, Lviv, Odessa, Kharkiv.
The report and event is conducted with the financial support of Switzerland within the framework of the Swiss-Ukrainian Program “Higher Value Added Trade from the Organic and Dairy Sector in Ukraine” implemented by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland), www.qftp.org.
