On 28 November 2023, a strategic session “Promotion of sales of organic products on the domestic market” was held to identify priority areas for QFTP support to promote the sale of organic food with higher added value for the end consumer in the domestic market of Ukraine.
The participants who generated and discussed ideas with each other during the event were operators who sell organic food with higher added value to the end consumer in the domestic market of Ukraine, and participants of the organic sector of Ukraine.
“The further development of the Ukrainian domestic market and popularisation of organic products depends on the level of buyers’ awareness of about these products and their availability in shops. Working towards the establishment of short supply chains and spreading the idea of the benefits of organic production is now more important than ever. Today’s brainstorming and the ideas expressed by operators and other organic market players will contribute to retailing and popularisation of organic products on the domestic market”, said Maryna Kyslytska, Head of the State Policy Division for Organic Production at the Food Security and Excise Products Directorate of the Department of State Policy in the Field of Sanitary and Phytosanitary Measures of the Ministry of Agrarian Policy and Food of Ukraine, at the beginning of the strategic session.
“Today’s meeting is aimed at listening to the operators and gathering their ideas, and to select those that we can support in the future. It is now important not to lose the sales channels already developed in the domestic market and to help the organic sector survive in these difficult times. We are ready to support activities that would stimulate the retail of organic products in the domestic market,” commented Natalie Prokopchuk, Organic Component Coordinator of QFTP.
The event was moderated by Anastasiia Pivniuk, Senior National Long-term Advisor Organic Component of QFTP, who engaged the participants in an active discussion and generation of ideas on how to promote organic products retail in the domestic market. Participants actively shared their thoughts based on their experience in the domestic market. At the end of the event, the most important ideas were discussed and prioritised by the operators.
The event was organised within the Swiss-Ukrainian program ” Higher Value Added Trade from the Organic and Dairy Sectors in Ukraine ” (QFTP), implemented with the support of Switzerland by the Research Institute of Organic Agriculture (FiBL, Switzerland) in partnership with SAFOSO AG (Switzerland), under the auspices of the Ministry of Agrarian Policy and Food of Ukraine.